Tour operator review software
that actually gets reviews
Automated Google reviews for tours, delivered via WhatsApp right after the experience — when emotion is highest and guests are still on location. Bad reviews go to you privately. Good ones go live.
From $49/mo — or $0/mo with a sponsor. No contracts.
inPlace Reviews
online
Hi Sarah! How was the Marrakech Food Tour today?
2:45 PM
It was amazing!! Best food I've had
2:46 PM
We'd love a quick rating!
2:46 PM
Thanks for the 5 stars!
2:47 PM
Reviews are your most powerful sales channel. Most operators are wasting them.
Travellers read an average of 10 reviews before booking a tour. A business with 200 reviews converts at nearly double the rate of one with 50 — even if the quality of both tours is identical. Reviews are not a vanity metric. They are revenue.
Yet most operators collect reviews the same way they did in 2012: send a follow-up email a day later, hope the guest remembers, hope they open it, hope they click through. The average response rate for that approach is around 5%. You are leaving 95% of your potential reviews on the table — every single day.
Three steps. Zero effort from your guides.
Your team just shows a QR code. inPlace handles everything from there automatically.
Guest scans the QR code
At the end of the tour, your guide shows the inPlace QR code — the same one used for tips, photos, and merch. Guests scan it on their own phone. No app download needed.
Review request arrives on WhatsApp
Moments later, the guest receives a WhatsApp message asking how the experience went. WhatsApp is opened within 3 minutes by 98% of recipients. The ask hits while the memory is still fresh.
Good reviews go public, bad ones come to you
4-star and 5-star guests are deep-linked directly to your Google or TripAdvisor review form. Guests who rate 3 stars or below are routed to a private message to you — so you can resolve the issue before it goes public.
Calculate your review impact
Drag the slider to match your monthly guest volume and see what automated review collection can do for your business.
Estimated new reviews / month
175
Based on 35% QR scan rate with near-100% WhatsApp completion
Estimated booking uplift / month
$1,400
Reviews drive new bookings at $75 avg booking value
Estimates based on operator data. Results vary by tour type, location, and existing review volume.
How inPlace compares
Other review tools were built for restaurants or retailers. inPlace was built specifically for tour operators.
| Feature | inPlace | Podium | TripAdmit Pro | Manual email |
|---|---|---|---|---|
| Monthly cost | $49 standalone / $0 sponsored | $399–$599/mo | €149–€249/mo + per-booking fees | $0 (but your time) |
| Delivery channel | WhatsApp (98% open rate) | SMS / email | ||
| Average response rate | ~35% | ~15% | ~8% | ~5% |
| Bad review filtering | Yes — private to operator first | Partial | No | No |
| Built for tour operators | Yes | No (restaurants / retail) | Yes | N/A |
| Tipping + photos + merch included | Yes (bundle plan) | No | No | No |
"We were getting maybe 8–10 Google reviews a month from follow-up emails, and half the team kept forgetting to send them. After switching to inPlace, we hit 38 reviews in our first month. The WhatsApp thing is just a completely different league — guests actually respond."
Sofia ReyesOwner, Camino del Sol Walking Tours — Oaxaca, Mexico
More tools from the same QR code
Common questions about the review tool
After a guest scans your inPlace QR code at the end of the experience, they receive a WhatsApp message (not email) asking to rate their tour. WhatsApp achieves a 98% open rate compared to 21% for email, which is why operators typically see 3–5x more reviews in their first month.
Guests who tap 1–3 stars are routed directly to you — privately — so you can address the issue before it becomes a public negative review. Only guests who rate 4 or 5 stars are prompted to post on Google or TripAdvisor. This protects your reputation while still giving unhappy guests a channel to be heard.
The guest still taps "Post to Google" or "Post to TripAdvisor" — reviews cannot be posted on someone's behalf per platform policy. What inPlace does is eliminate every other obstacle: the ask happens at the right moment, via the right channel (WhatsApp), with a single deep link that opens the review form directly. That's why completion rates are dramatically higher than follow-up emails sent days later.
Yes. The review tool is available as a standalone subscription at $49/mo. You can also add tipping, photo delivery, and merch later at any time. The $119/mo bundle includes all four tools from a single QR code — most operators find the bundle pays for itself within the first week of additional tips and reviews-driven bookings.
Setup takes under 48 hours from sign-up to your first review request going out. You provide your Google Business Profile link and TripAdvisor page link, and we configure everything else. No app to download, no code, no complicated dashboard. Your guides just show the QR code — inPlace handles the rest automatically.
Start collecting reviews automatically
Set up in 48 hours. $49/mo standalone, or $0/mo with a sponsor. No contracts, no lock-in.
$119/mo for all four tools, or $0/mo with a sponsor. No contracts.