The inPlace blog
Practical guides on reviews, tipping, photos, and merch for tour operators. No fluff. Just what works.
How to Get More Google Reviews as a Tour Operator
Tour operators who switch from email to WhatsApp for review requests see 3-5x more reviews in the first month. Here is exactly how to do it.
Digital Tipping Guide for Tour Operators: Cash vs Cashless
Cash tipping is declining fast. 60-70% of tourists carry little local cash. Here is the complete guide to digital tipping for tour operators and guides.
Tour Photo Delivery: Email vs WhatsApp vs App
Email has a 21% open rate. WhatsApp has 98%. Here is why the photo delivery channel matters more than the photos themselves.
QR Codes for Tour Operators: Beyond Check-Ins
How tour operators use QR codes for more than attendance tracking — reviews, tips, photos, merch, and post-tour engagement.
WhatsApp for Tourism: Why It Beats Email and SMS
Why WhatsApp is the dominant communication channel for tour operators — open rates, international reach, and guest engagement data.