Your food tour ends
with full stomachs.
Make sure it ends with full revenue too.
Food tours create some of the most shareable content on social media. Turn those food photos, happy guests, and restaurant partnerships into four revenue streams.
Get StartedFood tours have a built-in content machine
Food photos go viral
Food is the most photographed category on Instagram. Your branded tour photos of stunning dishes get shared more than almost any other content type.
Restaurant partnerships
Your restaurant partners can sponsor your tools — they get recommended to your guests, you get $119/mo worth of tools for free. A natural fit for food tours.
Happy, fed, grateful
Guests leave food tours satisfied and happy. That full-stomach contentment means generous tips, glowing reviews, and impulse merch purchases.
Four revenue streams from every food tour
Reviews
Food tour reviews are detailed and emotional — exactly what Google loves to rank. Capture them while guests are still savoring the last bite. Route 5-stars to Google and TripAdvisor.
Food tours get some of the longest, most detailed reviews.
Tipping
After three hours of eating, guests feel generous. Digital tipping makes it easy — especially for international tourists who don't carry local currency. Guides keep 100%.
Post-meal satisfaction = higher average tips.
Food Photos
Professional shots of dishes, market stalls, kitchen prep, and group toasts. Branded and delivered via WhatsApp. Guests share food photos more than any other content — your brand goes viral with every post.
Food photos have the highest share rate on Instagram.
Food Tour Merch
Branded aprons, tote bags, recipe booklets, and spice kits. Guests browse and order right after the tour via WhatsApp. Drop-shipped. Zero inventory.
Food-themed merch converts well — functional and memorable.
$0/month with restaurant sponsors
Your restaurant partners already want exposure to your guests. With the sponsored plan, they fund your inPlace tools in exchange for recommended placement. You control what's shown. They get a qualified audience. You get all four tools for free.
Check Eligibility“Our restaurant partners jumped at the chance to sponsor our tools. They get a recommendation to every guest, we get all four inPlace tools for free. And our review count tripled in the first month.”
— Food tour operator, Barcelona
Also Built For
Frequently asked questions
Yes, that is exactly how the sponsored plan works. Your restaurant partners sponsor your tools in exchange for being recommended to your guests via WhatsApp. They get exposure to a qualified audience. You get $119/mo worth of tools for free.
Food tour guests love branded items — especially when the design features the city or cuisine. Aprons, tote bags, and spice kits are popular items. At 4% conversion with a $26 average order, a 500-guest/month operator can generate $500+ in merch revenue.
The review tool focuses on your tour company review. However, you could share restaurant info via WhatsApp so guests can review their favorite stops independently. Your tour review is the priority.
The guide photographs dishes, food prep, group shots at each stop, and candid reactions. All photos arrive branded via WhatsApp. Food photos are among the most shared content on social media — your brand goes everywhere they are shared.
The $119/mo (or $0/mo sponsored) covers unlimited tours and unlimited guests. Whether you run 2 tours a week or 10 tours a day, the price is the same. It scales with you.
The full inPlace toolkit
See pricing →Ready to turn your food tours into a revenue machine?
48-hour setup. Restaurant sponsors welcome. No contracts.
$119/mo for all four tools, or $0/mo with a sponsor. No contracts.